In today’s computer-driven society, almost everything we do involves computers and the internet. Shopping, booking tickets, communicating with friends and loved ones, searching for something, studies and many more. The advent of computers and the internet have been of great use to mankind. This is why almost everything is now run by computers.
A lot of businessmen are now computer-dependent in getting their businesses known worldwide. Using the internet as the medium to get a business known all over the world is one or maybe one of the best ways for your business to have a head start. Many businesses are now available online but among these many businesses, how can you make yours more visible than the rest? This is where SEO Strategy comes in. Search Engine Optimization refers to making a website attractive to the major search engines and positioning it to the first page when searched, and trust me when it comes to a top marketing company in Malaysia, this strategy is the best ally.
Getting your website positioned on the first page is not an easy thing to do. You need a good SEO strategy to get this done. Luckily, this article will help you do it. But before you do it, you need to have three things in developing such a strategy, keyword research, the “On Page” SEO, and “Off Page” SEO.
The “On Page” SEO refers to how you make your website follow the guidelines of a certain search engine. This can be done by selecting the right keyword phrase based on the market on which your business is focusing. Next, you should write original article content on your website containing at least 800 to 1000+ words per page including the correct keywords for each page. Also, if you can provide videos or other media, then it would be better so that the visitor will spend more time on your website. Provide outbound links to authority sites like Google News and other sites that are widely visited by a majority of people.
Lastly, include a site map in your website to help visitors and search engine bots find your web pages easily. Note that if you are just having your website developed; make sure your On-Page SEO is invoked at the beginning of the development process so that your site will not be revamped after the developer is done making it.